USA Wins 20th Consecutive Quarter

USA won 2Q11, extending its unprecedented run as the #1 ad-supported cable entertainment network in prime among total viewers to 20 consecutive quarters as 3.01 million came to the all entertainment network, beating NBA-fueled TNT by +11% as well as topping TNT in households with 2.27 million, +14% over TNT. More of the quarter’s top 40 scripted telecasts were on USA than on any other network for both P25-54 (14) and P18-49 (10):

WWE Tough Enough is the #2 new reality series of the year to date among total viewers (2.74 million).

WWE MONDAY NIGHT RAW had a championship quarter, growing year to year across the board: P25-54 (2.49 million) +6%, P18-49 (2.51 million) +6%, P18-34 (1.21 million) +10%, total viewers (5.22 million) +7%, and households (3.46 million) +3%. More total viewers watching cable Mondays from 9pm-11pm tuned to USA’s WWE MONDAY NIGHT RAW than anything else in 2Q11. WWE Raw continues to hold the title as the #1 choice for M18-34 in its usual Monday 9pm-11pm timeslot, beating every network on television, broadcast or cable, except for CBS in M18-49, ABC and CBS in P18-49, P18-34, and total males. WWE Raw delivered more P25-54 than FOX head to head this quarter

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes...More?

source: tvbythenumbers