WWE to Begin New Campaign in October

WWE will begin conducting "various anti-bullying efforts" in the month of October through the BA STAR campaign. From information circulated through a P.R. service: "The company, with a team of 15 employees in its internal PR and public affairs departments, will reach out to consumers through social media channels and live events. It is also making free anti-bullying curriculum that meets national educational standards available for teachers on BeAStarAlliance.org. The company is not working with an agency on the initiative."