WWE will begin conducting "various anti-bullying efforts" in the month of October through the BA STAR campaign. From information circulated through a P.R. service: "The company, with a team of 15 employees in its internal PR and public affairs departments, will reach out to consumers through social media channels and live events. It is also making free anti-bullying curriculum that meets national educational standards available for teachers on BeAStarAlliance.org. The company is not working with an agency on the initiative."
September 30, 2011
WWE to Begin New Campaign in October
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