World Wrestling Entertainment and The Creative Coalition are two of many companies within the Be a STAR (Show Tolerance and Respect) Alliance, founded in Apr. 2011, which will work against school bullying during October's National Bullying Prevention Month.
"WWE co-founded the Be a STAR program with the Creative Coalition," WWE Creative Executive VP Stephanie McMahon said. Besides Be a STAR, WWE's best known philanthropic effort may be its support of American troops, often doing shows overseas and providing free tickets in the U.S. for those currently serving.
The Creative Coalition is run by Robin Bronk and Tim Daly, formerly of "The Sopranos" and "Wings".
"We became more aware of the bullying problem in America and especially the world when we produced a film called 'That's What I Am', which had a message of tolerance and of anti-bullying," McMahon said. "We wanted to do something to make a difference."...More?
source: stamford patch
October 12, 2011
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