Jerry Lawler Comments on the "Memphis Heat" DVD, Compares Memphis Booking to WWE Creative Process

WWE announcer Jerry Lawler talked in-depth about the must-watch "Memphis Heat" DVD in a recent NPR interview. Lawler also compared today's WWE Creative process to taking turns booking the Memphis territory with Jerry Jarrett. "For Monday Night Raw, WWE has a creative staff of about 16 or so writers who sit down and collaborate all week long what’s going to happen, who’s going to appear on the show and what they’re going to say. In other words, their job is to write the show, just like writers who write a movie or write a soap opera or sit-com. So they have a big staff of writers who write the entire show. They collaborate and have meetings and discuss things all week long, until we finally get to that final product on Monday night, and then the show goes on the air live. Jerry Jarrett and I used to take turns booking our Saturday morning Memphis TV show six months at a time," Lawler said. "It took me an hour-and-a-half to book an hour-and-a-half show, and somehow it always turn out good. I just could think of stuff spontaneously and put into action, and it always turned out pretty darn good.”

source: miamiherald.com