The Five Series That Made up 30% of Broadcast TV Social Buzz Last Fall - WWE Raw #1

The top five regular, non-special-event shows -- on both broadcast and cable TV -- that captured the most social buzz last fall (from the start of September through the end of December).

"WWE Raw" (the World Wrestling Entertainment show) on USA Network captured 7% SOV surrounding cable shows last fall, with AMC's "The Walking Dead" not far behind at 5%. Like "The X Factor," "WWE Raw" benefits from having a huge number of "hooks" to chatter about. Any given "X Factor" or "WWE Raw" episode tends to be packed with plenty of triumphs, let-downs, drama, controversies and assorted little pleasures and annoyances that motivate fans to react on social media. Both shows also have plenty of brands-within-the-brand -- the celebrity judges and wannabe celebrity contestants on "The X Factor" and the "superstars" of WWE, many of whom have sizable cult followings.

Each of the five shows in the pie charts above do well for their respective networks, but it's worth noting once again that nobody in the TV business expects social buzz to have a strictly linear relationship to ratings.

source: adage.com