WWE Studios President Discusses New Strategy with N.Y. Times

Coinciding with WrestleMania Season, the New York Times published a report on WWE Studios's new strategy under films division head Michael Luisi. The report presents an optimistic view that Studios business will turn around after WWE reported multi-million dollar losses in previous quarters, which was not referenced in the report. Luisi was interviewed on how Studios plans to reach beyond their fanbase to find non-WWE viewers for non-traditional movies.

“To some degree we’re under a microscope,” Luisi told the Times, “because people are scratching their heads a little bit and saying, ‘What exactly are they up to here?’ Luisi said later, “It’s a different perspective than perhaps we’ve had historically, which was: ‘We’ve got this great fan base. Let’s create content for that fan base.’”