WWE’s new primary goal is TV ratings and their various TV products. The change in direction has been in the making for some time now and comes straight from Vince McMahon.
In the past, pay-per-view has been WWE’s #1 goal but that’s no longer the case. One of the main ideas now is to use pay-per-view events to bring in viewers to WWE’s weekly TV shows.
source: pwinsider.com
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May 30, 2012
WWE Now Focusing on their TV Product
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