WWE marketing executive Jason Hoch recently participated in a social media panel with representatives from ESPN, Major League Baseball, and other sports groups discussing the influence of social media on live sporting events. Hoch pushed WWE's recent pre-PPV offerings on YouTube. He also claimed that 25 percent of attendees at a house show last weekend voted in the "fans's choice stipulation" for the show's main event as part of a test on "in-person social engagement."
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May 10, 2012
WWE reveals in-person social media test
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