Rumor Mill - 3-Hour Raw Format

When Raw goes to three hours in July, look for WWE to spend the first hour of the show pretty much hyping up the match or segment that will be scheduled for the top of the hours at 9:00 and 10:00, as well as the main event or segment at the end of the night. Raw will also continue to have the overrun past 11:05. The plan is for Raw to have more of a structured feel to it, so basically the fans will sort of catch on to what times to usually expect something big or exciting to happen, such as at exactly 9:00 or 10:00 or the end of the night.

source: f4wonline.com