In recent weeks, WWE has been looking at a model for their proposed network that would see them roll it out as a paid premium channel where subscribers pay "x" a month to their cable or satellite provider to have access to the channel, as you would for HBO.
The feeling is that it would be easier to roll the channel out in that fashion because it would guarantee money for the providers as opposed to expecting them to pay WWE for the content, at least initially.
There is a growing amount of pressure within the company to get the project off the ground and not even the model they've been talking about is 100% a go yet.
source: pwinsider.com

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