WWE Creative Team Shake-Up

Pwinsider.com is reportong a "scary scene" backstage at Raw about an hour ago, Vince McMahon pretty much told the WWE Creative team that he wanted to see things change and that no one's job was safe if they didn't.

Perhaps to illustrate his point, Bryan Gewirtz, who has been the top writer for the company for a long time and especially oversaw the Raw side of things, has been dropped from the creative team and was sent home from Raw. Gerwitz' official position was Senior Vice President of Creative Writing.

Technically, Gerwirtz is still with the company as of this writing. Gerwirtz being sent home was described as shocking to me and something that no one saw coming.

McMahon's declaration to the creative team comes just a week after the lowest rated Raw in 15 years last week. Since expanding to three hours, the flagship WWE series' ratings have slipped considerably, especially in the third hour.

As we noted in the Elite section of PWInsider.com last Monday, McMahon was visibly angry prior to Raw going on the air last week, although he mood lightened as the evening went on. The belief is that the pressure of getting ratings back up to where he and NBC Universal want them has been stressing.