According to an SNL Kagan report reported on by RBR.com, WWE is most likely set to announce WWE Network as a pay channel that will reach half of the US households, about 57 million homes. Of those 57 million, WWE considers 20 percent (12 million) hard core fans, with the remaining 80 percent (45 million) split evenly between "casual" fans and what WWE calls "lapsed" fans, or fans who have watched in the past but do not now and could be coaxed back...More?
source: rbr.com
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October 25, 2012
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