Nielsen Agrees to Expand Definition of TV Viewing; Possible Benefit to WWE

After a meeting in New York Tuesday, the ratings company will roll out a system to measure broadband, Xbox and, in time, iPads, with more changes to come.

The Nielsen Co. is expanding its definition of television and will introduce a comprehensive plan to capture all video viewing including broadband and Xbox and iPads, several sources tell The Hollywood Reporter.

The decision to expand beyond traditional TV ratings measurement came out of a meeting in New York on Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year. The committee is composed of representatives from major TV networks, local TV stations, cable TV networks, advertising agencies and some big brand advertisers.

The decisions made by the committee are not binding but a source at one of the big four networks was ecstatic at the prospect of expanded measurement tools. The networks for years have complained that total viewing of their shows isn't being captured by traditional ratings measurements. This is a move to correct that.

This change will eventually have ripple effects for WWE and every other television product...More?

source: hollywoodreporter.com