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February 8, 2013

Paul Levesque Puts a Major Punctuation on his Emergence as the Heir to the WWE Throne with the Signing of Bruno Sammartino


Former WWE Executive and current TV producer Court Bauer (find him on twitter at @CourtBauer) exclusively provides Wrestling Inc. with insight on what went down behind the scenes at WWE concerning one of if not the most elusive and involved Hall of Fame/legends deals ever put together:

The way WWE deployed the Bruno story is VERY telling about the future of the kingdom and who will be positioned where. It was masterfully crafted. Levesque comes across like a revelation within the WWE organization, with the press releases and media he's done suggesting Paul Levesque is ushering in an era of advanced drug testing and a more wholesome environment for the talent. He also comes across VERY likable as well as a true mover and shaker. It's positively brilliant by WWE as the majority of people will find this to be a very good indicator of WWE's future post Vince McMahon.

Whether that's true or not, we shall see, but the reality is Paul Levesque put a MAJOR punctuation on his emergence as the heir to the throne with this move. This is not a game changer for their business or for WWE customers but it is very revealing. Plus, it gives shareholders and WWE's media partners tempered confidence in WWE's succession strategy.

Further cementing how confident Vince McMahon is in Levesque is the financials behind it. Bruno didn't come cheap. Numbers tossed around like $50,000 are erroneous and far, far removed from the real number that it took to close the deal. But that deal didn't come together easily for Levesque. He had to work for it and it didn't happen overnight. Levesque pressed Vince hard to make the deal happen for months and months, with Vince ultimately acquiescing. That's very telling. And yes, Levesque deserves the trust and various resources of Vince McMahon more than anyone else in WWE, perhaps ever.

Read the complete article here.


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