With more than 123 million fans/followers on Facebook and Twitter, WWE ranks among the sports world’s digital leaders. Wrestlemania XXVIII alone generated 110 worldwide trends over the show's five-hour period and the hashtag #Wrestlemania was mentioned more than 610,000 times on the day of the event. Learn how WWE’s integrated marketing and content strategy is driving bone crushing levels of engagement by connecting Superstars directly with their fans - delivering exclusive content, stunning face-offs and real-time experiences that dominate social television. Presenters:
John Cena
Khris Loux Co-Founder & CEO Echo
Perkins Miller EVP, Digital Media WWE
Stephanie McMahon EVP, Creative WWE
Saturday, March 9
11:00AM -12:00PM
Sheraton Austin
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