WWE revealed details on their investment in Tout - the 15-second video platform - in their 10-Q quarterly statement filed with the SEC on Friday:
On June 25, 2012, WWE invested $5,000,000.00 in Tout Industries, Inc. ("Tout") Series B Preferred Stock.
In July 2012, WWE "entered into a two-year strategic partnership whereby WWE will fully integrate and promote Tout's technology platform into WWE's TV broadcasts, digital properties, and live events."
WWE is eligible to receive up to 11,250 shares of Tout common stock per quarter over the life of the two-year agreement.
During First Quarter 2013, WWE achieved required performance metrics and recorded revenue of $0.2 million from the investment. WWE also recorded a receivable for the shares it expects to receive related to the first quarter performance.
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