The Arizona Diamondbacks have a new mascot, a professional wrestler dressed in the style of a Luchador.
Professional wrestling in Mexico, also called Lucha Libre, is very popular in the southwest United States and now the Diamondbacks are trying to capitalize on that popularity. The wrestlers are called Luchadors and they wear highly stylized masks when they are competing.
This move comes after the Diamondbacks gave away Lucha Libre masks to fans last season, something that proved to be very popular. They will have another mask giveaway later this month.
source: businessinsider.com
D-backs introduce new Luchador
July 20, 2013
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