WWE sent John Cena, Michael Cole, Perkins Miller and Stephanie McMahon to SXSW on Sunday for a presentation on the WWE App (See also – Crushing Second Screen: The Ultimate TV Companion).
They were there to discuss how the company has used their social media landscape of more than 260 million followers to launch the WWE Network. The hashtag #WWESXSW actually trended Twitter during the discussion.
"Adapt or get out of the way" @JohnCena at #WWESXSW referring to adopting new social media trends and platforms. pic.twitter.com/WOqobqc0ja
— Chad Brizendine (@ChadBrizendine) March 9, 2014"We have 270 million fans engaging - only 20K fit into a stadium so MultiScreen is what we build for" - Perkins Miller, WWE EVP Digital Media
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