Connor Michalek left a special mark in WWE. WWE’s Chief Brand Officer Stephanie McMahon met the 8-year-old superfan at the 2014 Royal Rumble in Connor’s hometown of Pittsburgh, PA and she could never forget their heart-warming meeting.
To show support for “Connor the Crusher,” WWE will raise awareness for Childhood Cancer Awareness Month throughout September wtih a special campaign. McMahon will turn her social media profiles gold, the internationally recognized color for childhood cancer awareness, and will proudly display gold ribbons to show her support for finding a cure. Other parts of the campaign to spread awareness have not yet been revealed. Before the campaign kicked off on September 1st, McMahon published an article on Huffington Post about Connor’s lasting effect on her.
In June 2014, McMahon and Paul “Triple H” Levesque formed Connor’s Cure fund through Children’s Hospital of Pittsburgh Foundation in honor of his memory. Net proceeds from all Stephanie McMahon Authentic T-shirts will be donated to Connor’s Cure.
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September 1, 2014
Stephanie McMahon and WWE to promote Childhood Cancer Awareness Month
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