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August 11, 2015

Stephanie McMahon On Why Triple H Started NXT, WWE's Two Brands Helping Each Other, More

Stephanie McMahon was in Las Vegas two weeks ago and spoke at the 2015 Experian Marketing Services Client Summit, which was attended by several UFC employees. The UFC employees were said to be very impressed with how Stephanie talked up the WWE product and their social media efforts.

Stephanie reportedly pushed the NXT brand in a pretty logical way and noted that WWE's main product isn't necessarily liked by every wrestling fan, acknowledging there is another group of fans with different tastes, and that's why Triple H came up with the NXT concept - to reach that fan.

She also pushed the idea that WWE having two different styles will result in each brand helping each other. The idea is fans that like the NXT style will follow their favorite Superstars and Divas to the main roster and the main roster fans will watch NXT to see the future Superstars and Divas first, with the idea that they will become bigger stars because of it.

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