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February 11, 2016

Why TV Ratings Aren't As Important To WWE Now

Vince McMahon noted during today's Fourth Quarter 2015 earnings call that the company isn't as worried about TV ratings like they once were.

An investor asked about WWE TV ratings being down for several quarters now and Vince said the ratings are down but not as much as other programming on the networks they work with. Vince talked about how people aren't watching TV as much as they used to. Vince said TV is still extremely important to WWE but when you add in their digital and social content, their audience is consuming content when they want to and how they want to. Vince said that is important to WWE.

Vince added that WWE is not just about TV ratings anymore. He acknowledged that the company used to "live and die by" ratings but that was before the era of new media.

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