Key Selling Points
—Star quality: Stephanie McMahon is one of WWE’s most popular figures, with 1.5 million Twitter followers, and 1 million Instagram followers. Growing up in the WWE spotlight has given Stephanie a dedicated fan base, who have followed her journey since the beginning of her career.
—Millions of viewers: WWE content today is seen in 177 countries and 35 different languages. They have over half a billion followers on social media; the most viewed sports channel on YouTube; and the first paid direct-to-consumer streaming service with both a linear channel and video-on-demand content, the WWE Network.
—Just as Regan Arts did with Ronda Rousey, we are bringing Stephanie McMahon as she’s never been seen before to her fans and creating a book that also appeals to readers who have never watched the WWE. Stephanie has been under-covered in major mainstream media, especially the women’s magazines, and this book is the perfect way to break her out.
—Behind the scenes of the business of WWE: Not only a “bad guy” onscreen, as one half of the feared Authority, Stephanie is also WWE’s Chief Brand Officer. Starting her career as a receptionist, Stephanie had to work hard to prove herself as more than the boss’s daughter. As the CBO, McMahon has had a major role in growing WWE into the billion dollar company it is today.
—Empowering read for the 40 percent of WWE viewers who are women: As a mother to three girls, Stephanie knows first-hand the challenge of balancing her family life with her work. Stephanie shares inspirational advice for the many other women working in a male-dominated workplace, and how she navigates the balance of family and work life.
—Stories from the life of wrestling royalty: Stephanie will tell stories of her childhood surrounded by WWE stars, such as Andre the Giant, Hulk Hogan, and of course, her husband Triple H, with whom she shares a great romance.
—WWE YouTube & Social Media Numbers: Half a billion social media followers across all of its accounts; WWE YouTube channel has over 11 million subscribers and nearly 9 billion views; WWE’s YouTube channel has received nearly 5 billion video views in the past year alone—ahead of the NBA, MLB, NFL, NHL, ESPN and NASCAR; WWE accounts across Facebook attracted 98 million new likes year-to-year.
