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May 25, 2016

WWE Targeting China Expansion

It looks like the WWE could be targeting China as their next market to conquer as along with Lun’s inclusion in the tournament, the company will be holding tryouts in Shanghai next month.

The try outs, which are due to take place from the 13th to the 16th of June, will offer a $40,000 starting salary and three years of training at the WWE Performance Center in Orlando, Florida. In a classic WWE move, however, participants in the try outs are required to be at least six foot two. This is a bit of a stretch, literally, in a country where the average height is around five foot seven.

WWE’s enthusiasm to expand into China has been well documented over the past few years, with increased efforts to give China access to WWE content. Currently, media deals with Sohu and Iqiyi give fans access to RAW, Smackdown, NXT and all WWE Network events for free. And WWE’s top star, John Cena, has learnt Mandarin Chinese and is never shy to show it off at press conferences and other media events.

WWE’s continued efforts in China will be of great interest to not just the wrestling world, but the wider entertainment world as a whole, as China is a huge untapped market for much of the Western media.

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