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April 28, 2018

WWE Planning NXT Expansion Through ‘Global Localization’ of Performance Centers & Regional Territories

WWE wants to take over the world. As the largest and most profitable professional wrestling organization, WWE has already expanded their brand on a global level with live events and talent being recruited from all corners of the map.

Now WWE is expanding even further by using their model for NXT in new locations around the globe.

Paul “Triple H” Levesque, who championed and helped built NXT into a feeder system for the main WWE roster, revealed plans for even more expansion to help cultivate and foster talent from countries all over the world.

“With ‘RAW’ and ‘Smackdown Live’ calling up all of my NXT superstars, I quickly realized NXT needed a feeder system of its own,” Levesque explained when speaking at the WWE 2018 Business Partner Summit. “We had to re-imagine once again how and where we were recruiting. Not only in the United States but outside as well.”

The plan to expand falls under what Triple H calls ‘global localization’ — a term he’s actually trademarking — where WWE will establish performance centers and NXT style brands in local markets around the world.

The first example of this kind of expansion was with WWE launching the United Kingdom tournament that crowned a champion last year with another version of that same event taking place again in June.


Now WWE plans to expand that same kind of footprint in new markets around the globe including the possibility of setting up a performance center and an NXT type brand with their new partners in Saudi Arabia after inking a 10 year deal there just recently.

“We’ve got to find a way to transform the current pathway into a super highway,” Levesque explained. “We’re going to do it through what I call ‘global localization’. Where we’re going into individual markets around the world, we will create scaled versions of the template we’ve created.

“Organizing tryouts, recruiting talent, establishing performance centers and building on the ground NXT style brands.”

The global expansion will look to build home grown talent from markets in Europe, Asia, and numerous other places around the world.

As Triple H revealed during his chat with those in attendance, 80-percent of the current WWE roster came from NXT, which serves as all the proof he needs to show that this expansion is not only good for the organization, it’s absolutely necessary to continue building the brand on a global scale.

There’s no word yet when WWE plans to launch these new performances centers and NXT type brands, but obviously plans are already underway with the return of the U.K. tournament in June.

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