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January 9, 2021

WWE India Announces "Superstar Spectacle"

Back in October, WWE President & Chief Revenue Officer Nick Khan revealed during an earnings call WWE is teaming with their TV partner in India, Sony, for a 2021 event that will focus on developing new Superstars from India. "To realize greater economics from WWE's international markets, we remain focused on developing localized content, which utilizes local talent and is produced in local language," Khan said. "We're excited to now be working with our content partner in India, Sony, on a 2021 event that will primarily feature our developing Indian superstars. That event will air in India on the Sony platforms and will also be distributed domestically in the United States. We believe partnerships like this are the best way to build engagement and to maximize the value of content for our international distribution partners and our fans." It looks like that series potentially now has a name as WWE India announced earlier today WWE Superstar Spectacle is coming soon. It was reported late last month, filming was expected to begin on Friday, January 22. One source close to the situation indicated that it could begin with a one or two-night event to kick things off. This would be similar to the model for NXT UK, which began with a two-night tournament in January 2017, before the weekly series was rolled out. Still no word on talent that will be used, although it was reported Jinder Mahal, The Bollywod Boyz, Indus Sher, Kavita Devi, and Jeet Rama could be involved. Depending on the current pandemic, a WWE Performance Center in India was also reportedly in play, and could be active by 2022.


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