New Japan Pro-Wrestling (NJPW) will air on the Roku Channel in the U.S., U.K., and Canada under a new television deal, Variety has learned.
The professional wrestling promotion will air a one-hour weekly series on the Roku Channel beginning Feb. 11 and will air every Thursday thereafter beginning at 5 p.m. Episodes will then be available on-demand to Roku’s estimated 61.8 million users for free with ads. Additionally, the Roku Channel will host a block of library content, featuring key highlights from the 2020 NJPW catalogue, with potential for the introduction of more historical content in the future. Financial terms of the deal were not disclosed.
The deal will make NJPW the first pro-wrestling promotion to debut on an AVOD service. WWE recently announced that it will be moving the WWE Network over to Peacock, with that transition set to take place on March 18.
source: variety.com
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