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March 20, 2021

Stephanie McMahon On How WWE Will Operate After Vince McMahon Steps Down

WWE’s chief brand officer Stephanie McMahon joined Bloomberg Business of Sports to talk WWE’s move to NBC’s Peacock streaming service. During the interview, she documented WWE’s journey through the streaming landscape.  

“Vince’s perspective has always been to be slightly ahead of the curve,” said Stephanie. “You never want to be behind. So that’s why we were one of the first, five years ago, to launch our streaming service, the WWE Network. We did learn a lot from that time. Actually we were actually pretty far down the pike negotiating a linear deal. But our almost partners wanted to lock up our rights for about ten years. It was just a real long time, so we decided to take a step back and do deeper research. 

“We learned that our fans were consuming five times more online video than average. So we thought ‘let’s control our own destiny.’ And we doubled down and within eight months we launched WWE Network. 

Later Stephanie was asked about how Vince McMahon’s vision of WWE be presented when the Chairman of WWE finally steps down. Stephanie indicated it would be a group effort.

“I do think a lot of the institutional knowledge is important, particularly with regards toward the core content,” Stephanie said. “But it’s also surrounding our business with strong, smart executives. And that’s exactly what we have. So I do think it’s the marriage of institutional knowledge, the incredible production value, the creation of talent IP and storylines and really strong business executives to help us expand. I think it’s a combination of things. 

“I don’t think there will ever be a person to person replacement for Vince McMahon. He does too much. The landscape would look different however it shakes out. But I think it’s a marriage of those things.” 

credit Bloomberg Business of Sports and Wrestling Inc. for the transcription


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