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July 9, 2021

Stephanie McMahon Confirms WWE’s Plans For New Set Designs Among Other Presentation Changes

WWE is returning to the road next week with what promises to be an unforgettable weekend. The COVID-19 pandemic has turned WWE’s way of life upside down, as the company has been forced to hold its shows in the Performance Center and the ThunderDome for more than a year. With this return to some semblance of normalcy. With that in mind, WWE is using this development as a motive to change things up.

In an interview with Variety, WWE’s chief brand officer Stephanie McMahon explained that the company fully intends to use the lessons it learned from the ThunderDome era in order to alter its presentation now that live fans are coming back.

“In the ThunderDome, we were able to experiment with different types of technology,” said McMahon. “And we needed to over-deliver for our partners and our fans watching at home. But now we have the ability to apply all of those learnings to the live event experience with our fans. So from a production and storytelling standpoint, it will look and feel different.”

She also confirmed that the company will use new set designs, which had previously been reported, in addition to new arena setups. Plus, WWE will also utilize augmented reality in new ways, as McMahon teased the distinct aspects of this new presentation.

“We’re going to have a new set design, a new presentation of our talents, different locations, and arena setups,” McMahon continued. “We’re going to be utilizing augmented reality in a way that we never have before. We experimented with it a lot during Thunderdome, but it is now going to be incorporated into our talent entrances. There’s also going to be animated graphics. It’s going to be so exciting and so different than anything we’ve done before.”


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