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January 27, 2022

Peacock Subscriber Updates, Stats On WWE Fans Using Peacock

Peacock hit 24.5 million active subscribers in the United States at the end of 2021, according to Comcast.

This is up 22.5% from the 20 million subscribers that were announced in June 2021.

Comcast also announced that Peacock lost $559 million in the last quarter and $1.7 million for the whole year of 2021. Peacock-related reported revenue was $335 million for the quarter, and $778 million for the year.

Peacock holds the rights to the WWE Network in the United States, and has been the main streamer of WWE Premium Live Events and other programming since April 4, 2021. It was announced in January 2021 that NBCUniversal had acquired the exclusive United States distribution rights to the WWE Network, and would be folding those rights into Peacock.

WWE had around 1.6 million total Network subscribers before the Peacock deal began, with around 1.1-1.2 million of those in the United States.

Analyst Matt Belloni reported earlier this month that of the 1.1 million subscribers that WWE Network had when they signed with Peacock, 1 million successfully converted to Peacock subscribers. It was also noted that more than 3 million Peacock subscribers have watched WWE content since it moved over last spring. Furthermore, more than half of those 3 million subscribers indicated that they signed up “because of WWE.”


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