World Wrestling Entertainment has already fielded offers for a sale - and Executive Chairman Vince McMahon is reportedly pushing to get up to $9B for it.
That would mark up to a 37% premium to current market value of $6.5B - and a high multiple for an entertainment name.
The list of potential buyers includes Endeavor Group Holdings (EDR), already the owner of Ultimate Fighting Championship, Bloomberg reported, though Endeavor (valued at $10.4B) would need help from a third party.
WWE stock (WWE) jumped 2.5% following the report.
The shortlist also includes investors from the Middle East, though after that region has increased its investments in sports including golf and soccer. Saudi Arabia in particular has funded the LIV Golf circuit and has expressed interest in buying Formula One (FWONA).
Bigger strategic buyers, like Netflix (NFLX) or Walt Disney (DIS), might be uneasy taking on McMahon as a partner in a business that is sometimes messy and personal, Bloomberg noted.
source: seeking alpha
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