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October 13, 2023

Triple H and Vince McMahon Have More Defined Roles in WWE

Per Endeavor CEO Ari Emanuel, Paul “Triple H” Levesque is in full control of WWE creative.

When WWE merged with Endeavor last month, Paul “Triple H” Levesque did not receive a seat on the Board of Directors, a position he had held prior in WWE.

Yet that has not represented a loss of power.

In fact, the opposite has occurred.

If you have noticed a change in WWE programming, you are not alone. Levesque, who is WWE’s Head of Creative, has overseen all of the creative on SmackDown and Raw since the merger, which is precisely what his job description entails.

The difference is that Vince McMahon, who is synonymous with all things WWE, is no longer directly involved in dictating the weekly creative in the same manner he once did. McMahon remained the title of Executive Chairman in WWE, but he no longer possesses majority control of the company. That has allowed for change in the new regime, particularly in the creative department.

Multiple contacts within the WWE and UFC have confirmed that Ari Emanuel, who wields power as the Endeavor CEO, is behind the change. Emanuel has long been a firm believer that, in order for an organization to be as effective as possible, people need to do the job they are assigned. In this case, that approach has empowered Levesque to exert his full influence in the company’s creative sphere.

Not all is lost for McMahon. As Executive Chairman, his focus is elsewhere, particularly in overseeing a lucrative new media rights deal for Raw and the NXT brand. But it is a fascinating time for McMahon.

No longer the be-all, end-all of WWE, McMahon possesses an iron-clad contract that protects him financially–yet not politically. Will he view this as a loss of leverage? His response will be a very telling action.

source:  si.com


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