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February 15, 2024

UFC, WWE partner on 5-year deal to bring events to Anaheim

The UFC and WWE merged last year into one company, the publicly traded TKO Group owned by Hollywood talent agency Endeavor. And now, some of the effects of that merger are coming to light. 

The UFC and WWE have signed a joint live event partnership with sports and entertainment district OC Vibe that will bring multiple events from both promotions to Honda Center in Anaheim, California, over the next five years, officials told ESPN on Thursday. An official announcement is expected later Thursday. 

Beginning this year, the UFC and WWE will hold at least three events each at the arena through 2028, including the possibility of UFC pay-per-view and Fight Night cards and WWE Raw or SmackDown television programs.

The deal does not specifically call for the UFC and WWE to hold events on back-to-back days or in the same week, though it's a possibility. The deal is the first of its kind since TKO Group formed officially last September -- and it could be indicative of how the new company will package the UFC and WWE together to jurisdictions and tourism authorities in the future. Both promotions have been actively looking for partners for these types of arrangements across the world, where local governments or private companies will pay to bring either one -- or both -- to their respective regions.

source:  espn.com


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