Raw Power: WWE Hits 6 Straight Months in Netflix Top 10

WWE became a pop culture powerhouse over the years thanks to its near-ubiquitous cable TV presence, particularly on USA Network — where “Monday Night Raw” was a staple. Moving the flagship series to Netflix, which is still getting its feet wet with live programming, was seen as a bit of a risk.

Turns out, instead of being siloed behind a paywall, WWE was just going where the viewers already are. Since its move to Netflix on Jan. 6, “Monday Night Raw” has been on a world champion-level run. The franchise immediately became a constant presence on the streamer’s global Top 10 English-language TV charts.

The week of July 7 marked the 27th straight week that “Raw” hit the Top 10 globally. It is averaging about 6.3 million hours viewed per week and just over 3 million views per week, with a view defined as total hours viewed divided by total run time.

“Netflix has been amazing, in every sense of the word. They are phenomenal partners,” says WWE chief content officer Paul “Triple H” Levesque. “And we can’t say enough about WWE fans. They’ve shown up in full force, as passionate and engaged as ever.”

The so-called Netflix bump seems to have helped “Raw” since its jump from linear cable, specifically that last run on USA (which continues to air WWE’s “Smackdown” series). It’s difficult to make a direct viewership comparison between Netflix and USA (where in fall 2024, it averaged 1.65 million viewers a week), because linear channels measure their viewership differently than Netflix does. But the disparity is still stark.

Along with joining Netflix, WWE has benefited from storylines like John Cena’s retirement tour/heel turn, Jey Uso’s World Heavyweight Championship run, Dominik “Dirty Dom” Mysterio winning the Intercontinental Championship and Lyra Valkyria winning the inaugural Women’s Intercontinental Championship.

“It’s everything we could have hoped for and more,” says Gabe Spitzer, vice president of sports at Netflix. “We knew going in that we’re not going to change WWE. It was more, how can we add to it in small ways, and that’s what we’ve seen so far.”

source: variety.com