WWE on YouTube hit 1 million subscribers today, surpassing popular YouTube channels such as ESPN, HBO, Comedy Central, Discovery Networks and Apple, furthering WWE’s position as one of the world’s most social brands. WWE has seen a 340 percent increase in subscribers over the past year.
WWE premiered almost 30 hours of original programming in 2012 with shows such as Backstage Fallout, Outside the Ring, WWE Inbox, WWE Download and Z! True Long Island Story. Since launching its official YouTube channel in 2010, WWE has not only created dozens of hours of original programming, but also hosted exclusive matches as well as live pre-shows for its pay-per-view broadcasts. With almost a half billion views, WWE has more views than Showtime, ABC News, ESPN and UFC. In addition, WWE fans watch more than 1.5 billion WWE clips a year across YouTube.
WWE continues to be a leader in digital media. As one of the top 15 most influential brands on social media, WWE has more than 139 million combined social media followers across 10 social media networks.
February 5, 2013
WWE Surpasses 1 Million Subscribers on YouTube, Topping ESPN and HBO
January 29, 2013
Rumor Mill - WWE Network Launching On YouTube?
According to Ad Age, YouTube will begin to introduce paid subscriptions for individual channels this spring. With WWE ending their current YouTube programming, many have speculated a WWE Network tie-in on YouTube. WrestlingNewsWorld.com Premium reported in May 2012 that YouTube offered WWE a substantial amount of money, believed to be $12 million per year, to launch the WWE Network as an exclusive on the platform. Given the clearance problem WWE has had with their network, this might be an option for them.
September 5, 2012
Rumor Mill - WWE Network Update, Digital Partnership To Be Announced, Cruiserweight Show, More
WWE's plans to do a cruiserweight only TV series have been pushed to 2013. According to a source, it will likely be revisited if Project Evergreen (the code name for the WWE Network) actually gets green lit by cable carriers.
Google has indicated they will be re-upping with WWE on their digital partnership with YouTube soon.
WWE is expected to announce a new deal with another top online video service. I have been told that the announcement will be made in the next week or two. According to one source, it is viewed as a "soft launch" for the network.
source: wrestlinginc.com
June 23, 2012
Where Does WWE's YouTube Page Rank Among Top YT Channels?
For the week of June 14-20, WWE's "Fan Nation" YouTube channel was the #3-ranked channel among the new original content providers partnering with YouTube, according to Deadline.com. WWE drew 3,685,908 total views for the week, which put WWE behind Sourcefed with 6.02 million viewers and The Warner Sound with 5.56 million viewers. WWE was up from #5 last week.
source: deadline.com
April 14, 2012
Booker T Reality Series Update
Booker T wrote on his Twitter account that filming for his new Youtube reality series "The Reality of Wrestling", which will focus on his Texas independent promotion and school will begin this week in advance of a planned May debut online.
March 30, 2012
WWE Tubthumps TV Via YouTube
With YouTube doling out $100 million to content partners to create original programming for the site, many producers who landed that coin are still trying to figure out what to do with their new online real estate.
For WWE, the answer was simple: Use the WWE FanNation channel as a marketing tool to drive viewers back to its weekly TV shows and year-round slate of pay-per-views, while also building traffic for its own website, sales of toys, videogames, magazines and other merchandise.
In February, the company launched an initial slate of nine Web series featuring its talent. Shows like "WWE Inbox" and "Outside the Ring" have its wrestlers answer fan questions or reveal what their lives are like on the road. In "WWE Download," Dolph Ziggler sarcastically comments on YouTube videos, while "Foreign Exchange," is a comedic look at WWE hosted by Santino Morella.
"It's another outlet for our superstars, where they can further develop their on-air personalities," said WWE's chief marketing officer Michelle Wilson. At the same time, it "gives fans a different view of what happens backstage and lets them get to know our superstars better with a sense of humor."
YouTube already is seeing the amount of time users spend watching video on its sites growing considerably. In February, when WWE launched its channel, viewership rose 60% on YouTube, according to comScore, and channel subscriptions are up at least 50% since December...More?
source: variety.com
March 27, 2012
WWE Taking Over YouTube
It was announced on Raw last night that WWE will be taking over the homepage of YouTube on Friday, with both The Rock and John Cena posting special messages to fans regarding their match at WrestleMania 28.
February 13, 2012
February 10, 2012
WWE's YouTube "Webisode" Schedule
WWE has released a schedule of their new YouTube webisodes. Tuesdays - "Backstage Fallout" following Raw and Dolph Ziggler's "WWE Download." Wednesdays - "WWE Inbox." Thursdays - "Outside the Ring." Fridays - Zack Ryder's YouTube show and "Backstage Fallout" following Smackdown. Saturdays - "Santino's Foreign Exchange. Sundays - "Are You Serious?" with Josh Mathews and Road Dogg. "Superstar Toyz" is not slotted for a date.
February 8, 2012
February 5, 2012
"Are You Serious" Episode One
From underneath Titan Tower, Road Dogg and Josh Mathews are forced to watch some of the most appalling, unpleasant and dreadful clips found in the WWE video library.
February 1, 2012
The Uso's Cook a Samoan Meal Outside the Ring Episode One
Outside of the Ring the Uso's celebrate their Samoan heritage by sharing a traditional Samoan dish with the WWE Universe @WWEUSOS
WWE Superstars and Divas Answer Your Questions - WWE Inbox Episode One
If you could ask the WWE Superstars and Divas anything what would it be? See your favorite Superstars answer your twitter questions @WWEInbox on "WWE Inbox"
Dolph Ziggler Hosting WWE YouTube Show
Dolph Ziggler will host one of WWE's nine YouTube shows, WWE Download. The WWE Superstar will mock select YouTube clips.
The synopsis of the series reads: "WWE Superstar Dolph Ziggler dissects YouTube videos like an alien autopsy. Picking apart the digital disasters from an array of tools and fools who provide countless head-spinning moments for the world to share."
January 29, 2012
"WWE on YouTube" Announced
During tonight's WWE Royal Rumble pay-per-view event, it was announced that beginning this Wednesday, WWE and YouTube will be partnering up to show 9 special WWE-related original programs. This will be referred to as "WWE on YouTube."
The shows are: WWE Presents, Download, Outside the Ring, Santino's Foreign Exchange, Are You Serious?, Zack Ryder's "Z True Long Island Story," Backstage Fallout, WWE Inbox, and Superstar Toyz.
June 22, 2010
WWE Partners with YouTube
World Wrestling Entertainment, Inc. and YouTube announced today a multi-year partnership that will make full episodes of WWE "Friday Night SmackDown(R)," "WWE NXT(TM)," "WWE Superstars" and "ECW(R)," available at WWE's official YouTube(TM) channel (www.YouTube.com/WWE ). This marks one of the first times that YouTube will feature complete episodes of primetime television programs on their site...More?
