Better Days, and Even the Candidates, Are Coming to WWE

For most of 2007, the reputation of World Wrestling Entertainment seemed to be in tatters, its ratings and share price staggering after a suicide-murder involving one of its biggest stars. This week, WWE managed something that Katie Couric and CBS couldn’t: host all three presidential candidates on its prime-time broadcast.

Monday’s show drew 4.97 million viewers, according to Nielsen, just a little under its 2008 average of 5.19 million. But the candidates were able to reach 1.45 million male viewers ages 18 to 34, just above the show’s average this year.

Those numbers represent a business turnaround for the WWE in the year after the death of one of its star wrestlers, Christopher Benoit...More?

source: nytimes.com