World Wrestling Entertainment is taking advantage of new media and adjusting the branding of its pay-per-view events in an effort to bolster PPV buys in a tough economic climate.
The company will rename at least one of its monthly PPV events and provide prize incentives for consumers who buy consecutive monthly events in an effort to boost its transactional business, according to WWE senior vice president of distribution and affiliate marketing Peter Clifford...More?
source: multichannel.com
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July 4, 2009
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