10 Things Corporations Can Learn from Pro Wrestling

1. An Appropriate Level of Spectacle Is Crucial
2. Humor and Charisma Always Make a Connection
3. Create a Serialized Connection with Your Audience
4. "Shiny New Objects" Don't Last
5. Your Audience Uses You as an Excuse to Build Community
6. Your Audience Is Always Performing
7. Take Every Opportunity to Listen to Your Focus Group
8. Your Audience Will Tell You What They Think
9. Don't Ignore Surplus Audiences
10. Listening Could Lead to New Business Models

source: fastcompany.com