WWE and the SyFy network have had several meetings regarding the ECW Brand it is being reported that SyFy and WWE are not happy with the ratings that ECW is doing. Internally management knows the ECW letters really do not represent the brand in 2009. The re-branding that has been proposed is dropping the 'ECW' letters being pushed by Executive Vice President Kevin Dunn who has never been a fan of the ECW letters.
A new brand would include a greater focus on the younger talent coming up from WWE developmental which has become a great focus of the current ECW brand in recent months.
source: wrestling-radio.com
I am so hoping this is true. I was never a fan of the "original ECW" and the "new ECW" is a completely different show. If it is going to feature up-and-coming superstars, it should have a different name.
December 1, 2009
Rumor Mill - ECW Re-Branding
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