How Important is WWE's Social Media Presence Internally?

During the UBS Global Media and Communications Conference on December 5, WWE CFO George Barrios identified WWE's social media presence on the level as house show business, PPV buys, and TV ratings to determine the overall health of the company. Barrios said during a presentation reaching a broad audience, "Some of those metrics that we look at pretty intently is our live event attendance both in North America and overseas, our television ratings for the four to six hours that we will have on the air domestically at given time, which we also report. We also look at our rating globally...We always look at how we are trending in social media, primarily Facebook and Twitter. Google Trends and Google Analytics also gives us a sense of how the brand is trending from a search perspective. We look at our own unique and page views on our own site as well as the streams that we do - we do about 75 million video streams on YouTube every month. So, we track that."

source: seekingalpha.com