Latest on Whether WWE Views UFC as Competition

WWE's latest internal view of UFC is that is competition, but it isn't competition. WWE CFO George Barrios danced around the subject during a presentation at the UBS Global Media and Communications Conference on December 5. "I think we get a lot of questions about MMA, as I often say, it’s because I think people see that the both are performers are wearing some form of spandex, so they think there must be some natural competition there. We don’t view it that way," Barrios said. "We tend to -- we take the broader view, which is we are a pop culture entertainment brand, and anything that takes attention away from us is something that gets our attention. We don’t really view UFC or MMA more broadly as a specific competitor, but you know they are part of entertainment landscape and they take eyeballs away from -- or they soak up eyeballs, so we obviously have to be aware of them. But we don’t view them as specific competitor. Barrios concluded, "I don’t want to diminish them as a competitor but I also don’t -- we don’t anyway elevate them as a specific competitor."

source: seekingalpha.com