2012 WWE Global Business Partners Summit

On the day before WrestleMania XXVIII in Miami, Chairman and CEO Vince McMahon announced plans at WWE’s Global Business Partners Summit for the company’s content development in 2012 and beyond. Highlights of the Summit found in the video include the discussion around market growth in key areas such as diversification of content, brand strength, global expansion and product innovation.

A powerhouse on Facebook, Twitter and YouTube, WWE announced it will further its presence on social media platforms and grow its content and brand among women, as well as across multiple demographics with new shows. Featuring WWE Superstars, Divas and Legends, WWE is creating programming that will go beyond the ring, as well as showcase new in-ring action.

WWE’s senior management team spoke about these plans and highlighted the following:

Company’s Financial Outlook and International Expansion (George Barrios, Chief Financial Officer)

Content Development and Social Media Strategies (Michelle Wilson, Chief Marketing Officer)

WWE Studio’s Strategy, Partnerships and Movie Slate for 2012-13 (Michael Luisi, President of WWE Studios)

Expanding Content Beyond the Ring and Growing Social Media Presence (Stephanie McMahon, Executive Vice President of Creative)

Click here for the video.