New Line of WWE Toys in the Works

In response to declining sales of physical toys in a digital age, WWE's toy partner, Mattel, is working on a new platform called Apptivity that will "allow kids to take a physical toy and safely play with it on their iPad’s screen." Mattel plans to roll out a series of WWE toys for this platform late this year, along with Barbie, Angry Birds, and other brands. In May, Mattel will test the new platform with Hot Wheels Apptivity....More?

source: mediapost.com