WWE Reported To Make Significant Investment Into Tapout Brand, Details On Plans To Rebrand The Apparel Company

PWInsider.com is reporting WWE is making a financial investment into Tapout, essentially branding it as a fitness leader that is not ‘just’ a WWE related brand.

Reports state WWE is making a significant push to partner with the company by opening Tapout fitness centers across the country, which would bring WWE a new source of non-wrestling revenue. The idea presented would have WWE Superstars make appearances in Tapout centers in their hometown, and would even help with classes and give fitness tips instead of a typical promotional appearance.

WWE will plan to open locations in major cities such as New York, Houston, Los Angeles and Las Vegas, in addition to Portland, Phoenix, among others.