WWE Will Hold Fewer Live Events In 2025

Mark Shapiro, the President and Chief Operating Officer of TKO Group Holdings spoke at the Goldman Sachs Communacopia & Technology Conference on September 11. There, he commented on WWE cutting back on live events.

“We’re cutting events at WWE,” Shapiro said. “We’re taking our low-margin, marginally profitable events, untelevised events that Vince [McMahon] put in place to grow the brand. You’re taking the show on the road and we gotta go to every city we can get to grow the WWE brand. Well the WWE brand, while we still have to grow it, it’s on fire right now. We don’t need to carry these marginally profitable events … What was 300 [events] last year will be roughly 250 this year. And next year, we’ll be close to 200.”

Furthermore, Shapiro said that the tickets for WWE events were underpriced, and he hinted that WWE could follow the pattern of raising prices to meet the demand that has been evident elsewhere in the concert industry.

The company has already started making a change. They have already cut back on the amount of live events that will be held in the United States for the fall of 2024.