The decline in WWE's popularity was the subject of a story by top media outlet Variety, as well as Lightshed Partners, which is a top technology, media and telecommunications research firm.
Variety noted the company's consistent decline in popularity and Vince McMahon continually coming up with excuses like top stars being absent, the surge of new talent and needing to have better storylines. Lightshed took a look at WWE stock this week and noted that they could not recommend a buy right now because of "too many critical questions surrounding the company," mainly WWE's creative direction and whether there will be a significant rebound in their TV ratings, even in a post-coronavirus world.
"Instead of focusing on the long-term health of the company and building a product that audiences want to watch, both McMahon and investors have put all their eggs in the TV revenue basket," Gavin Bridge wrote on Variety.